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Event Programme
Wednesday 19th November 2008
Millennium Hotel Mayfair, London
Please see below for the programme.
08:30 - 09:00: Registration
09:10 - 09:40: Keynote Speaker
To be direct, don’t be
Overview of the online advertising market and how you can use it for your brand
- especially in a time when everyone needs results
Kieron Matthews
Internet Advertising Bureau
09:40 - 10:10: Panel Discussion
State of the market
How will the economic slow down affect the financial industry and the way we
market to it?
Panellists; Grant Stevens, Leadbay; Christopher Hogg, White Spider
Media
10:10 - 10:40: The Gate Worldwide
360 Degree Creative
Never has it been more important to take a 360 degree view on creative work
being produced for your brand. From sharing and progressive use of content to
Treating Customers Fairly initiatives, delivering outstanding financial services
creative in today’s environment requires a different viewpoint.
Nicola Webber
Digital Director
10:40 - 11:00: Coffee Break
11:00 - 11:30: Grapeshot
“Half the money I spend on advertising is wasted; the trouble is I don’t
know which half” John Wanamaker (1838-1922)
Online advertising has promised the metrics of performance – did the right
users see my ad and respond? What was the click through rate and return on
investment? But there is still wastage in any campaign – did the ad actually
appear in the correct pages? Can I target particular users and avoid certain
user scenarios? John Snyder shares the mechanics of contextual and behavioural
targeting for more productive ads, measured in higher relevance to each user and
eye-watering CTRs – your target should be specific pages and chosen users.
John Snyder
Director
11:30 - 12:00: On Air Studios
On Air Studios will be looking at the latest developments in video and
streaming and how these can be incorporated in to your marketing plan.
Michelle Bayer
Rich Media Manager
12:00 - 12:30: Efficient Frontier
Search Engine Marketing – PPC best practice during tough times
Join Efficient Frontier’s Client Services Director and search evangelist
Jonathan Beeston as he reveals tactical advice to Finance marketers to squeeze
the most out of search marketing campaigns. You will walk away empowered with
the ability to optimize beyond the conversion, to use your sales data to improve
your search results and to manage risk during times of instability, high
competition and increased complexity.
Jonathan Beeston
European Client Services Director
12:30 - 13:00: Incisive Research
Online Research – Do we really understand our audience use of technology?
Adele will look at feedback of research conducted across the financial
services industry in conjunction with keypad digital technology feedback on the
day and how this information can make marketing more effective.
Adele Goody
Head of Research
13:00 - 14:00: Networking Lunch
Click here to download the programme.
Last updated 13th November 2008.
For further information regarding the Online Financial Marketing Conference 2008 programme, please contact Thomas Peterson on +44 (0)207 484 9769 or thomas.peterson@incisivemedia.com
